Why This Target Exclusive Might Be Your New Underwear Drawer Essential

In the vast world of intimate apparel, finding that perfect pair of underwear can feel like searching for a needle in a haystack. You know what I mean—that elusive unicorn that doesn’t ride up, doesn’t create visible lines, feels like a second skin, and somehow doesn’t cost as much as your monthly coffee budget. After years of disappointing purchases and uncomfortable days, I stumbled upon what might actually be the holy grail of everyday underwear: Auden Seamless Underwear at Target.

Let me tell you, this discovery was nothing short of revolutionary for my daily comfort. As someone who’s tried everything from luxury brands to budget basics, finding something that actually delivers on its promises was refreshing. So grab a cup of something delicious, get comfortable, and let’s dive into everything you need to know about this game-changing underwear line.

What Exactly Is Auden Seamless Underwear?

Auden Seamless Underwear is Target’s proprietary intimate apparel line designed with everyday comfort as its north star. Unlike traditional underwear with obvious seams and stitching that can dig into your skin or create visible lines under clothing, Auden’s seamless collection uses innovative construction techniques to eliminate those pain points—quite literally.

The brand represents Target’s commitment to creating inclusive, affordable intimate apparel that doesn’t sacrifice quality or comfort. Launched as part of Target’s reimagined lingerie and underwear department, Auden has quickly gained a reputation for delivering premium-feeling basics at accessible price points.

What makes the seamless collection stand out is its focus on creating an almost-invisible wearing experience. The edges are laser-cut or bonded rather than sewn, eliminating bulky seams altogether. The result? Underwear that feels like you’re wearing nothing at all—which, let’s be honest, is the dream we’ve all been chasing.

The seamless line includes various styles to suit different preferences and outfit needs, from thongs to boyshorts, briefs to hipsters. Each style maintains the core seamless promise: no digging, no bunching, and most importantly, no visible panty lines (VPLs) under clothing.

Where to Buy Auden Seamless Underwear

If you’re already itching to get your hands on these comfort game-changers, I’ve got good news and… well, just good news. Auden is a Target-exclusive brand, which means you know exactly where to find it without having to hunt across multiple retailers.

You can purchase Auden Seamless Underwear in several ways:

In-store at Target locations nationwide, where you’ll find them in the intimates section. Most stores have a dedicated Auden display with size guides and style information.

Online at Target.com, which often offers the most comprehensive selection of styles, colors, and sizes. This is especially helpful if you’re looking for extended sizes or specific colors that might not be fully stocked in your local store.

Through the Target app, which sometimes features exclusive deals and allows you to check in-store availability before making the trip.

The centralized availability at Target actually makes shopping for underwear refreshingly simple. No more comparing prices across multiple retailers or subscribing to random mailing lists hoping for a discount code. Target frequently includes Auden products in their sales and promotions, making an already affordable option even more budget-friendly.

The Comfort Factor: Can You Really Wear Them All Day?

Let’s address the elephant in the room—the comfort factor. Because let’s face it, we’ve all been betrayed by underwear that looked promising in the store but turned into instruments of torture by lunchtime.

After wearing Auden seamless styles through everything from marathon workdays to cross-country flights, I can confidently say that these are among the most comfortable everyday underwear options on the market. The magic lies in several key features:

The nylon-spandex blend creates a fabric that moves with your body instead of fighting against it. There’s enough stretch to accommodate natural body movements and position changes without the underwear losing its shape.

The seamless construction eliminates pressure points where traditional seams would dig into your skin. This becomes particularly noticeable during long sitting periods (looking at you, office workers and road trippers).

The waistbands don’t roll or fold over themselves—a small miracle for anyone who’s ever had to discreetly adjust their underwear during a meeting.

The material is thin enough to feel lightweight but substantial enough not to feel flimsy or likely to tear.

Most impressively, they maintain their comfort level throughout the day. Many underwear options start comfortable but deteriorate as hours pass—elastic loosens, fabric bunches, or moisture becomes an issue. Auden seamless styles maintain their fit and feel from morning to night.

For all-day wear, the breathability factor can’t be overlooked. Despite being synthetic materials, the fabric allows surprising airflow, preventing the uncomfortable dampness that can occur with less breathable options. This makes them suitable for year-round wear, though I find the laser-cut edges particularly appreciated during hot summer months when every layer matters.

Size Range: Inclusive Options for Different Body Types

One of Target’s strengths across its clothing lines has been a commitment to size inclusivity, and the Auden seamless collection delivers on this front as well. The standard size range typically runs from XS to XXL, with many styles also available in plus sizes up to 4X.

This inclusive sizing isn’t just about offering larger numbers—the designs are thoughtfully scaled to maintain comfort and function across the size spectrum. The proportions adjust appropriately for different body types rather than simply sizing up the same pattern.

For reference, here’s a general guide to Auden’s sizing:

• XS: 0-2
• S: 4-6
• M: 8-10
• L: 12-14
• XL: 16-18
• XXL: 20-22
• 1X: 16W-18W
• 2X: 20W-22W
• 3X: 24W-26W
• 4X: 28W-30W

What’s particularly noteworthy is that the seamless construction technology works especially well for extended sizes. Without rigid seams creating pressure points, the underwear adapts more naturally to diverse body shapes.

Finding your perfect size might take some initial experimentation. Some wearers report that the seamless styles run slightly smaller than traditional underwear due to their stretch material, so sizing up might be comfortable if you’re between sizes. The good news? Target’s reasonable pricing makes it less painful to try a couple of sizes to find your perfect fit.

Price Point: Affordable Luxury for Everyday Wear

In a world where “premium” underwear can easily run $20-30 per pair, Auden Seamless Underwear offers a refreshing price point that doesn’t compromise quality. Individual pairs typically range from $5-9, with multipacks offering even better value—usually around $20 for 5 pairs.

This pricing strategy positions Auden in a sweet spot in the market: significantly more affordable than premium intimate brands but offering noticeably higher quality than bargain multipack options. The price-to-quality ratio is where Auden truly shines.

What’s particularly impressive is that Target hasn’t limited color options or design details to maintain this price point. You’ll find the same range of fashionable colors and styles that more expensive brands offer, just without the luxury markup.

Target frequently includes Auden items in their sales and promotions as well. Watch for:

• Buy one, get one 50% off intimate apparel sales
• $5 gift cards when spending $25 on clothing items
• Cartwheel app offers specifically for Auden products
• Seasonal clearance events where you might find discontinued colors at even lower prices

For budget-conscious shoppers who still want quality, the value proposition is clear: you can completely refresh your underwear drawer with Auden seamless styles for the price of just a few pairs from premium brands.

Material Matters: What Makes Auden Seamless So Comfortable

The fabric composition plays a crucial role in the comfort and durability of any underwear, and Auden has clearly put considerable thought into their material selection. The seamless collection primarily uses a nylon-spandex blend, typically in the range of 90% nylon and 10% spandex.

This particular blend offers several advantages:

Nylon provides incredible softness against the skin while maintaining structural integrity. It’s lightweight but not flimsy.

The spandex content gives just enough stretch to move with your body without excessive compression. The material returns to its original shape rather than bagging out throughout the day.

The synthetic blend wicks moisture more effectively than cotton options, making these a good choice for active days or warm weather.

The fabric has a slight cooling effect against the skin, which contributes to the barely-there feeling.

Unlike some seamless underwear that uses a thick, compression-like material, Auden’s blend strikes a balance between substantiality and lightness. The fabric isn’t so thin that it feels cheap or likely to tear, but it’s not so thick that it adds bulk under clothing.

For those with sensitivity concerns, it’s worth noting that while the synthetic materials are generally well-tolerated, they don’t offer the same breathability as 100% cotton options. If you have specific sensitivity issues, you might want to test a single pair before committing to a drawer overhaul.

The End of Visible Panty Lines: Do They Really Disappear?

Let’s talk about one of the most frustrating underwear problems: visible panty lines (VPLs). Nothing ruins the clean line of a fitted dress or leggings faster than the obvious outline of your underwear edges. So does Auden Seamless Underwear actually deliver on the no-VPL promise?

After extensive testing with various clothing types—from yoga pants to pencil skirts to thin summer dresses—I can report that the VPL-free claim holds up impressively well. The magic happens through several design elements:

The laser-cut or bonded edges create an incredibly smooth transition between the underwear and your skin, eliminating the raised ridge that traditional sewn seams create.

The material is thin enough to lie flat against your body without creating additional bulk.

The edges don’t roll or fold, which would otherwise create new lines under clothing.

The stretch material molds to your body’s contours rather than cutting across them.

The most effective styles for eliminating VPLs in the Auden collection are the thongs and cheeky cuts, as you might expect. However, even the fuller coverage options like hipsters and briefs perform remarkably well thanks to their seamless edges.

One small caveat: under the most unforgiving fabrics (think thin, light-colored, clingy materials), you might occasionally see a faint outline where the fabric ends—not a defined line but a subtle transition. For those absolute zero-VPL situations, the thong styles offer the most foolproof solution.

Style Selection: Beyond Basic Briefs

Contrary to what you might expect from an affordable seamless line, Auden doesn’t limit you to basic, utilitarian styles. The collection includes a range of silhouettes to suit different preferences and outfit needs:

Thongs: Perfect for eliminating VPLs completely, these come in both traditional and “string” variations.

Cheeky: Offering moderate rear coverage with a slightly playful cut that many find more comfortable than thongs while still minimizing visible lines.

Hipsters: A mid-rise, moderate coverage option that sits a bit lower than briefs but still offers good coverage.

Briefs: Higher-waisted options with full back coverage for those who prefer maximum security and support.

Boyshorts: Longer leg openings that eliminate thigh lines and offer full coverage with a modern silhouette.

Beyond the cut variations, Auden regularly updates their color selections to include both practical neutrals and fun seasonal options. You’ll typically find:

Essential neutrals: Black, various nude tones to match different skin tones, white, and gray
Fashion colors: Burgundy, teal, purple, pink, and seasonal trending colors
Patterns: Occasional subtle prints like small dots, abstract patterns, or space dye effects

What’s particularly impressive is the attention to detail even at this price point. Many styles include small touches like subtle mesh panels, miniature bows, or thin lace trims that add a touch of femininity without sacrificing the seamless functionality.

Real Talk: What Reviewers Are Saying

Don’t just take my word for the quality and comfort of Auden Seamless Underwear. Online reviews from Target customers provide valuable insights into real-world experiences with these products.

Scanning through hundreds of reviews reveals some consistent themes:

Comfort is the most frequently mentioned positive attribute, with many reviewers expressing surprise at how comfortable synthetic materials can be for all-day wear.

Value for money is another common praise point, with customers often commenting that the quality rivals much more expensive brands.

The truly seamless construction earns high marks for eliminating visible lines under clothing, with many reviewers stating they’ve finally found an affordable solution to VPLs.

Durability impressions are generally positive, though some reviewers note that the delicate material requires appropriate care to maintain longevity.

Sizing consistency receives mixed reviews, with some suggesting sizing up for maximum comfort while others find the sizing true to standard expectations.

The inclusive size range earns appreciation from many plus-size customers who note that the seamless construction works particularly well for their comfort needs.

Some constructive criticism appears regarding the thinner material, with a small percentage of reviewers finding it too delicate for their preference.

Overall customer satisfaction ratings typically hover between 4 and 4.5 stars out of 5 across styles, indicating strong general approval with room for personal preference variations.

What’s particularly telling is the number of “converted skeptics” in the reviews—people who tried Auden seamless styles during a sale or promotion and became regular purchasers after experiencing the comfort and quality firsthand.

Multipack Options: Better Value for Basics

For those looking to completely refresh their underwear drawer or stock up on favorite styles, Auden offers excellent multipack options that provide even better value than individual purchases.

Standard multipacks typically include:

5-packs of the same style in different color combinations
3-packs of the same style in coordinated colors
Occasional variety packs with different cuts in complementary colors

These multipacks usually represent savings of around 20-30% compared to buying individual pairs, making them an excellent choice for your most-worn styles. Target frequently features these multipacks in their “mix and match” promotions as well.

The multipack offerings tend to focus on the most popular styles and neutral color combinations, though seasonal packs with more vibrant options appear periodically. If you’re interested in more fashion-forward colors or detailed styles, you might need to purchase those individually.

One strategic approach many loyal Auden customers take: invest in multipacks of your everyday neutral styles, then supplement with individual pairs in fashion colors or specialty cuts for specific outfit needs.

Colors and Patterns: From Neutrals to Statement Shades

While functionality takes center stage with Auden Seamless Underwear, the aesthetic aspects haven’t been neglected. The color range offered demonstrates Target’s understanding that even practical everyday underwear can be a small opportunity for personal expression.

The color selection typically includes:

True neutrals: Black, white, and various grays form the backbone of the collection
Nude spectrum: Multiple shades of beige, tan, and brown to serve as “invisible” options under light-colored clothing for different skin tones
Soft pastels: Blush pinks, lavenders, pale blues, and mint greens offer subtle color without sacrificing versatility
Jewel tones: Deeper colors like burgundy, navy, emerald, and plum appear regularly, especially in fall and winter collections
Bright accents: Occasionally you’ll find more vibrant options like coral, turquoise, or magenta, typically in spring and summer releases

Patterns are more limited in the seamless collection due to the construction methods, but you’ll still find some visual interest through:

Space-dye effects that blend complementary colors
Small all-over prints like dots or miniature geometric patterns
Color blocking on some styles
Subtle texture variations like ribbing on waistbands

The color selection rotates seasonally, with core neutrals available year-round and fashion colors changing with the trends. If you find a favorite color, it might be worth stocking up, as specific shades may be replaced in subsequent seasons.

Fit Comparison: How Auden Stacks Up Against Other Brands

For those considering switching from another favorite brand to Auden, understanding the fit differences can help set appropriate expectations. Based on comparisons with other popular underwear brands, here’s how Auden Seamless typically compares:

Versus premium seamless brands (like Commando or Hanky Panky):

• Similar seamless technology and VPL prevention
• Slightly less substantial material thickness
• Comparable comfort for most wearers
• Significantly more affordable price point
• Slightly less durability over very long term

Versus other mass-market brands (like Victoria’s Secret, Aerie, etc.):

• More true seamless construction (others often have some visible seams)
• Less compression than some competing “seamless” options
• More inclusive size range than many competitors
• Comparable or better price point, especially with multipacks
• Less embellishment and decorative elements

Versus basic cotton multipack brands:

• Superior VPL prevention
• More modern silhouettes and color options
• Better fit retention throughout the day
• Slightly higher price point
• Less breathability than 100% cotton options

The consensus among those who’ve made the switch seems to be that Auden offers an impressive balance of comfort, style, and value that positions it uniquely in the market. The fit tends to be true to size but with enough stretch to be forgiving, with many reviewers noting that Auden pairs don’t seem to create the same pressure points that other brands can.

Seamless Under Anything: Pairing with Your Wardrobe

One of the greatest strengths of Auden Seamless Underwear is its versatility across different clothing types. The truly seamless construction makes these pairs compatible with even the most challenging garments in your wardrobe.

For tight-fitting clothing like:

• Leggings and yoga pants
• Bodycon dresses
• Pencil skirts
• Slim-fit trousers

The thong and cheeky styles offer the most invisible profile, with the laser-cut edges virtually disappearing under even the most form-fitting garments. The lack of elastic binding means no telltale indentation around the edges.

For everyday outfits like:

• Jeans and casual pants
• A-line skirts and dresses
• Business casual attire

The hipster and brief styles provide more coverage while still maintaining a smooth silhouette under clothing. The seamless edges prevent the dreaded “panty line” even under more structured fabrics.

For looser, flowing garments:

• Maxi dresses
• Wide-leg pants
• Flowy skirts

Any of the Auden seamless styles work well, allowing you to choose based on personal comfort preference rather than visibility concerns.

What’s particularly notable is how well these perform under problematic fabrics like:

• Thin jersey materials
• Light-colored bottoms
• Unlined dress pants
• Clingy synthetic fabrics

The absence of bulky seams and the thin profile of the material means these underwear truly function as a “base layer” rather than competing with your outerwear.

Breathability: Comfort in Any Season

Despite being made from synthetic materials, Auden Seamless Underwear manages to offer surprisingly good breathability—a critical factor for all-day comfort. The thin, lightweight construction of the material allows for better air circulation than you might expect.

The breathability features include:

The nylon-spandex blend wicks moisture away from the body rather than absorbing and holding it like cotton can.

The thin material allows heat to dissipate rather than building up.

The seamless construction eliminates extra layers of fabric at the edges where sweat can accumulate.

Some styles incorporate small areas of mesh or more ventilated material for additional airflow.

For everyday wear in climate-controlled environments, the breathability is more than adequate for most wearers. During extremely hot weather or for intense physical activity, you might notice the synthetic material doesn’t breathe quite as well as natural fibers, but the moisture-wicking properties help compensate for this limitation.

Many reviewers specifically mention being surprised by how comfortable these remain even during summer months, with the lack of bulky seams being particularly appreciated in hot weather when every layer matters.

Plus-Size Perfection: Inclusive Sizing Done Right

Auden deserves particular recognition for their approach to plus-size options in the seamless collection. Rather than treating extended sizes as an afterthought, the brand has designed their seamless technology to work equally well across the full size spectrum.

The plus-size options typically extend to 4X (equivalent to about size 28-30), with the same styles, colors, and design details available as in straight sizes. This inclusivity reflects Target’s broader commitment to serving diverse body types without compromising style or function.

What makes the seamless construction particularly well-suited to plus sizes:

The absence of elastic-bound edges eliminates digging and pinching that can be particularly uncomfortable for curvier bodies.

The high stretch content accommodates various body shapes within each size.

The smoothing effect of the seamless material works well under clothing for all body types.

The lack of rigid seams means the underwear moves with the body rather than restricting movement.

Feedback from plus-size wearers is predominantly positive, with many noting that the Auden seamless options solve common issues they’ve experienced with other brands, particularly regarding comfort at the waistband and leg openings. The value proposition becomes even more significant in extended sizes, where options at accessible price points can be more limited.

Target’s Exclusive: The Auden Brand Promise

As a Target-exclusive brand, Auden represents the retailer’s commitment to providing stylish, quality essentials at accessible price points. The brand was launched in 2019 as part of Target’s overhaul of their intimates and sleepwear departments, with a focus on inclusive sizing and modern design.

Beyond just seamless underwear, the Auden brand encompasses:

Bras in a wide range of styles and sizes
Traditional seamed underwear options
Shapewear and smoothing garments
Sleepwear and loungewear pieces

The cohesive brand identity centers around comfortable essentials with contemporary styling, offering the aesthetic appeal of more expensive brands at Target’s characteristic value pricing.

Target’s ownership allows for tight quality control and responsive product development based on customer feedback. The retail giant’s scale enables the brand to leverage cost efficiencies while investing in design and material quality, resulting in products that significantly outperform their price point.

For consumers, the Target exclusivity means simplified shopping—you know exactly where to find Auden products, both online and in-store. The brand also benefits from Target’s regular promotional cycles, making it easy to stock up during sales events.

Workouts and Active Days: Performance Under Pressure

While not specifically marketed as activewear, many Auden Seamless styles perform surprisingly well during workouts and active days. The combination of stretch, moisture-wicking properties, and seamless construction makes them compatible with various physical activities.

For low to moderate impact activities like:

• Walking and light hiking
• Yoga and Pilates
• Strength training
• Everyday movement

The standard seamless styles typically perform excellently, staying in place and remaining comfortable throughout activity. The moisture-wicking properties help manage sweat, and the lack of seams prevents chafing during repetitive movements.

For higher-impact activities like:

• Running
• HIIT workouts
• Cardio classes
• Intense sports

The more substantial styles like hipsters and briefs tend to provide better stay-in-place power, though some users report success with all styles depending on their body type and movement patterns.

It’s worth noting that while these function well for many active uses, they aren’t designed with the compression or technical features of dedicated sports underwear. For serious athletes or those engaging in extreme activities, specialized performance underwear might still be preferable.

That said, many reviewers mention keeping Auden seamless styles as their go-to gym underwear, appreciating the balance of comfort, function, and affordability—especially since dedicated “performance” underwear often comes with a significant price premium.

Care Instructions: Maintaining Your Investment

To maximize the lifespan of your Auden Seamless Underwear, proper care is essential. The delicate construction and materials require a bit more attention than traditional cotton underwear, but not significantly so.

Target recommends:

Machine washing in cold water on a gentle cycle
Using mild detergent without bleach or harsh chemicals
Avoiding fabric softeners, which can break down stretch fibers
Placing items in a mesh laundry bag to prevent snagging
Air drying or tumble drying on low heat
Avoiding ironing or steaming, which can damage the seamless edges

Following these care instructions can significantly extend the life of your seamless underwear. Many reviewers report their pairs lasting 1-2 years with proper care, which represents excellent value given the affordable price point.

Some additional tips from long-term Auden wearers:

Rotate your pairs rather than wearing the same ones repeatedly to allow the elastic to recover between wears.

Rinse immediately after wearing in hot weather or during workouts to prevent body oils and sweat from breaking down the fabric.

Hand washing can extend lifespan even further for those willing to take the extra time.

Be careful with velcro, rough jewelry, or sharp fingernails, as the delicate material can snag more easily than traditional cotton underwear.

With reasonable care, Auden Seamless styles provide excellent durability for their price point—not quite as long-lasting as premium brands costing three times as much, but offering significantly better longevity than most budget options.

Deals and Discounts: Maximizing Your Value

As a budget-conscious shopper’s dream, Auden Seamless Underwear becomes an even better value when you know how to shop the sales and promotions. Target regularly includes these items in various discount events throughout the year.

The most common promotions include:

Buy one, get one 50% off intimate apparel sales (typically run several times per year)
$5 off $25 or $10 off $40 apparel purchases (often available as Circle offers)
Cartwheel/Target app specific discounts on Auden items
Gift card promotions (spend $25 on clothing, get a $5 gift card)
End-of-season clearance when colors are being discontinued

For the absolute best value, combine these promotions with Target REDcard usage for an additional 5% discount and free shipping on online orders.

Seasonal pattern to watch for:

• January/February: Post-holiday intimate apparel sales
• April/May: Spring refreshes and pre-summer promotions
• July/August: Clearance of summer colors
• November/December: Holiday gift-oriented promotions

Subscribe to Target’s email list or use the Target app to receive notifications about upcoming sales events. Particularly good deals tend to sell out quickly, especially in the most popular sizes and neutral colors.

For those willing to be flexible on color selection, the clearance sections both online and in-store often feature Auden seamless styles at 30-50% off regular prices when seasonal colors are being discontinued.

Longevity: What to Expect From Your Purchase

When investing in any clothing item, understanding the expected lifespan helps set appropriate expectations and evaluate the true value proposition. For Auden Seamless Underwear, durability is surprisingly good given the price point, though naturally not infinite.

With normal wear and proper care, most users report their Auden seamless pairs lasting approximately:

• 12-18 months with regular rotation (wearing 1-2 times per week)
• 6-12 months with heavy use (wearing 3+ times per week)
• Up to 2 years with light use and careful handling

The most common signs of wear over time include:

Slight relaxing of the stretch in the waistband
Pilling in high-friction areas
Fading of darker colors after repeated washing
Occasional small runs in the delicate material

Compared to premium seamless brands costing $20+ per pair, the longevity is understandably somewhat shorter. However, when factoring in the price difference, many users find that even replacing Auden styles more frequently results in better overall value.

A practical approach many loyal customers take: maintain a rotation of pairs to reduce wear on individual items, replace as needed rather than all at once, and take advantage of sales to refresh your collection periodically.

Final Thoughts: Why Auden Seamless Deserves a Spot in Your Drawer

After thoroughly exploring every aspect of Auden Seamless Underwear, the verdict is clear: these affordable essentials deliver exceptional value and truly solve common underwear frustrations. While no product is perfect for every person or situation, the Auden seamless collection stands out as a remarkably successful balance of comfort, function, style, and accessibility.

The combination of truly seamless construction, comfortable materials, inclusive sizing, and Target’s approachable pricing makes Auden seamless styles a standout option in the crowded intimate apparel market. Whether you’re looking to completely overhaul your underwear drawer or simply add a few strategic pieces for particular outfits, these deserve serious consideration.

What’s particularly impressive is how well these perform across different body types, activities, and clothing pairings. The universal appeal speaks to thoughtful design that prioritizes real women’s needs over gimmicks or trend-chasing.

If you haven’t yet experienced the comfort of Auden Seamless Underwear, consider starting with a single pair or a multipack in your preferred style. Like many converts before you, you might find yourself wondering why you spent years tolerating less comfortable options at higher prices.

After all, the items closest to our skin deserve to be both comfortable and affordable—a combination that Auden delivers with impressive consistency.