Why This Target Exclusive Might Be Your New Favorite Everyday Essential

Finding the perfect push-up bra often feels like searching for a mythical creature – something that promises the world but rarely delivers. After years of disappointment with expensive brands that pinch, gap, or lose their shape after a few washes, I stumbled upon what might be the best-kept secret in affordable lingerie. Let me introduce you to the Auden Push Up Bra, a game-changer that’s been quietly revolutionizing underwear drawers across America.

When I first heard about Auden’s push-up offering, I was skeptical. How could a budget-friendly bra from Target possibly compare to the pricier alternatives I’d tried? But after wearing mine for several months now, I’m convinced this hidden gem deserves far more attention than it gets. So grab a cup of coffee and settle in – we’re about to dive deep into everything you need to know about this surprisingly impressive undergarment.

What Exactly Is the Auden Push Up Bra?

The Auden Push Up Bra is part of Target’s exclusive Auden lingerie collection, which launched in 2019 to provide affordable, high-quality intimate apparel. But don’t let the budget-friendly price point fool you – this isn’t your typical “cheap” bra that falls apart after a few wears.

At its core, the Auden Push Up Bra is designed to do exactly what its name suggests: provide natural-looking lift and enhancement while maintaining comfort throughout the day. Unlike some push-up bras that feel like medieval torture devices with excessive padding, the Auden strikes a delicate balance between enhancement and wearability.

What sets this bra apart is its thoughtful construction. It features graduated padding that’s strategically placed to lift from the bottom and sides, creating a natural-looking boost rather than the obviously padded “shelf” effect that many push-up bras create. The cups are designed to bring breast tissue inward and upward, enhancing cleavage without feeling like you’re wearing a costume.

The bra features a classic hook-and-eye closure with multiple settings for adjustability, fully adjustable straps that can be positioned for optimal support, and underwire that’s actually encased properly (hallelujah!) to prevent the dreaded poking that plagues so many underwire bras.

Where to Find the Auden Push Up Bra

If you’re already intrigued and wondering where to get your hands on this affordable gem, the answer is simple: Target is the exclusive retailer of all Auden products. This push-up bra is available in Target stores nationwide and on Target.com. Being a Target exclusive means you won’t find it at other retailers like Walmart, Kohl’s, or department stores.

The in-store experience can be particularly helpful if you’re new to the Auden brand, as you can see the materials up close and potentially try on different sizes. Target typically displays the Auden collection prominently in their lingerie section, making it easy to find.

However, I’ve found the online selection to be more comprehensive, particularly when it comes to extended sizes and color options that might not be stocked in your local store. Target.com frequently offers the full range of sizes and colors, and they often have detailed size guides and customer reviews that can help you make your decision.

The Support Factor: Does It Actually Lift?

Let’s address the most important question about any push-up bra: does it actually do what it claims? After all, we’ve all been disappointed by push-up bras that provide neither push nor up.

I’m happy to report that the Auden Push Up Bra delivers genuine lift and support that rivals bras costing three times as much. The strategic padding and underwire construction work together to create a flattering silhouette without the excessive, unnatural look that some push-up bras create.

For smaller cup sizes (A and B), the bra can add what appears to be almost a full cup size visually, creating the illusion of fuller breasts without looking obviously padded. For medium cup sizes (C and D), it provides excellent lift while maintaining a natural shape. Even those with larger cup sizes report good support, though the push-up effect is naturally more subtle as cup size increases.

What impressed me most is how the support lasts throughout the day. Many push-up bras start strong but seem to surrender by lunchtime, with padding shifting and support diminishing. The Auden maintains its lifting power from morning coffee to evening commute, thanks to its well-designed structure and quality materials.

The underwire provides essential support without digging in, and the wide band helps distribute pressure evenly across your ribcage rather than concentrating it in one area. The result is a lifted appearance that doesn’t come at the cost of comfort – which brings us to our next point.

Comfort: Can You Actually Wear It All Day?

Let’s be honest – many push-up bras sacrifice comfort for appearance. They might look fantastic for a couple of hours, but by mid-day, you’re counting the minutes until you can race home and fling it across the room.

What surprised me most about the Auden Push Up Bra is that I often forget I’m wearing it. The soft lining against the skin prevents irritation, and the band sits comfortably without riding up or creating the dreaded “back fat” effect that tighter bras can cause.

The padding itself deserves special mention – it’s substantial enough to provide lift but not so thick that it feels bulky or unnatural. It’s also molded to maintain its shape, preventing the awkward bunching or folding that can happen with cheaper padded bras.

The straps are another comfort highlight. They’re wide enough to avoid digging into your shoulders but not so wide that they look utilitarian. The fully adjustable design means you can customize the fit to your body, and they stay in place throughout the day without constantly needing readjustment.

For women who typically find underwire uncomfortable, this bra might change your mind. The wire is properly encased and positioned, reducing the likelihood of poking or pinching. Several reviewers who described themselves as “underwire haters” mentioned being converted after trying the Auden Push Up Bra.

That said, comfort is subjective, and no bra works perfectly for everyone. Some users with very sensitive skin noted minor irritation from the lace details on certain color options, though this seems to be the exception rather than the rule.

Size Range: Will It Fit You?

One of the most impressive aspects of the Auden Push Up Bra is its inclusive size range, especially considering its price point. The collection typically offers sizes from 32A to 44DD, covering a much wider range than many comparable budget-friendly brands.

This inclusivity means that women with both smaller and larger cup sizes can enjoy the benefits of the Auden Push Up Bra. The smaller cup sizes (A and B) receive enough enhancement to create noticeable cleavage, while larger cup sizes get the lift and support they need without excessive bulk.

However, it’s worth noting that those on the very ends of the size spectrum – particularly those who typically wear cup sizes larger than DD or band sizes outside the 32-44 range – may need to look elsewhere. While Auden has expanded their range over time, they don’t yet cover the full spectrum of sizes that some specialty lingerie brands offer.

Target provides detailed size guides online to help you find your perfect fit, and many stores have trained associates who can assist with sizing questions. Since bra sizing can vary between brands, taking accurate measurements before purchasing is always recommended, even if you typically know your size.

Price Point: Affordable Luxury

Now for the detail that makes the Auden Push Up Bra truly remarkable: the price. While comparable push-up bras from well-known lingerie brands typically retail for $40-60 (and sometimes much more), the Auden Push Up Bra usually costs between $15-22, depending on sales and specific styles.

This affordability doesn’t just make it accessible – it allows you to purchase multiple colors without guilt, replace them more frequently to maintain optimal support, or experiment with different styles within the Auden line.

Target also frequently includes Auden products in their sales and promotions, making them even more budget-friendly. I’ve personally purchased these bras for as little as $12 during Target’s semi-annual intimates sales, which feels like highway robbery considering the quality.

The value becomes even more apparent when you consider the durability factor. Despite the low price point, these bras hold up remarkably well with proper care. Many reviewers report their Auden Push Up Bras maintaining shape and support for a year or more of regular wear, which rivals the lifespan of much more expensive alternatives.

Real Talk: What Do Reviews Say?

No review would be complete without considering the experiences of other wearers. The Auden Push Up Bra has accumulated thousands of reviews on Target.com, maintaining an average rating of around 4.3 out of 5 stars – impressive for any bra, let alone one at this price point.

Positive reviews consistently mention several key factors:

• Excellent value for money
• Surprising comfort for a push-up style
• Natural-looking enhancement
• Durability that exceeds expectations for the price
• Versatility under different types of clothing

Critical reviews, while fewer, tend to focus on:

• Sizing inconsistencies between different colors/styles
• The underwire occasionally poking through after extended wear
• Limited options for those outside the standard size range
• Padding that can lose shape if machine dried (though this is true of most padded bras)

One interesting pattern in the reviews is how many mention being longtime wearers of premium brands like Victoria’s Secret or Wacoal who switched to Auden and never looked back. The sentiment “I can’t believe I spent so much on bras before this” appears frequently, suggesting that this bra truly does punch above its weight class.

Materials and Construction: What’s It Made Of?

The quality of materials used in a bra directly impacts both comfort and durability, and this is an area where Auden doesn’t cut corners despite the affordable price.

The main fabric composition typically includes a blend of nylon and spandex, creating a soft, stretchy material that moves with your body while maintaining shape. The padding is made of lightweight foam that provides lift without excessive bulk or weight.

The underwire is encased in soft fabric with reinforced stitching to prevent it from poking through – a common failure point in cheaper bras. The hooks and eyes are securely attached with multiple rows of stitching, and the adjustable sliders on the straps are made of durable plastic that resists breaking or slipping.

One particularly thoughtful detail is the microfiber lining on the inside of the cups, which creates a smooth surface against the skin and helps prevent irritation during all-day wear. This kind of attention to detail in the materials is rarely found at this price point.

The construction quality does vary slightly between different colors and designs within the Auden Push Up line. The solid colors tend to be the most straightforward in construction, while the lace overlay options add beautiful detail but may cause slight irritation for those with very sensitive skin.

Color Options: Beyond Basic Beige

Gone are the days when affordable bras came only in basic beige and white. The Auden Push Up Bra typically comes in a range of colors and patterns that rotate seasonally, giving you plenty of options to express your personal style.

The core collection usually includes the essentials:

• Black
• Various nude shades to match different skin tones
• White
• Soft pastels like blush pink and powder blue

Seasonally, Target introduces limited edition colors that might include:

• Vibrant jewel tones
• Fun prints like polka dots or florals
• Lace overlay options in various colors
• Occasional special finishes like subtle shimmer

This variety means you can stock your drawer with practical neutrals for everyday wear under light-colored clothing, while also having fun options for days when you want something more colorful or when your bra might make a brief appearance (like with certain necklines or backless dresses).

The color selection typically refreshes at least quarterly, with new options appearing for major seasonal transitions. If you find a color you love, it’s worth picking up a spare, as the limited edition colors may not return once sold out.

Padding Level: Natural Enhancement or Maximum Boost?

When it comes to push-up bras, the padding level can make the difference between subtle enhancement and obvious augmentation. The Auden Push Up Bra strikes a thoughtful middle ground that works for most situations.

The padding is what I’d describe as moderate – enough to provide definite lift and enhancement, but not so much that it feels costume-like or creates an unnatural silhouette. The padding is graduated, with more at the bottom and sides of the cups to lift breast tissue upward and inward, creating natural-looking cleavage.

For those with A or B cups, the effect is more pronounced, potentially adding the appearance of nearly a full cup size. For C cups and above, the effect is more about reshaping and lifting than adding significant volume.

If you’re looking for extreme padding (the kind that adds several cup sizes visually), this might not be dramatic enough for your preferences. Conversely, if you prefer minimal padding, Auden offers lightly lined options in their regular (non-push-up) collection that might better suit your needs.

The padding maintains its shape well through multiple washes, though as with any padded bra, machine drying can cause the foam to break down faster. Air drying is recommended to maximize the lifespan of the padding.

Versatility: Can It Work Under Different Outfits?

A truly great bra needs to play well with various outfits, from t-shirts to formal wear. The Auden Push Up Bra scores high marks for versatility, working seamlessly under most clothing types.

For everyday wear under t-shirts and casual tops, the smooth cups prevent the dreaded “headlight” effect while creating a flattering silhouette. The seams are minimal and lie flat, reducing the chance of visible lines under thin fabrics.

For low-cut tops and dresses, the plunge center gore sits low enough to remain hidden while still providing separation and support. The push-up effect creates natural-looking cleavage that enhances v-necks and scoop necklines without appearing overly engineered.

Even under fitted business attire like button-up shirts and blazers, the bra creates a smooth silhouette without adding bulk. The straps can be adjusted inward slightly if needed to accommodate wider necklines or sleeveless tops.

The only outfits where this bra might not be ideal are extremely low-cut styles that require specialized plunge bras or completely backless designs that would reveal the band. For nearly everything else in a typical wardrobe, the Auden Push Up proves remarkably versatile.

Strap Design: Fully Adjustable for Customized Support

The straps of any bra play a crucial role in providing support and preventing shoulder pain, especially for those with larger cup sizes. The Auden Push Up Bra features fully adjustable straps that can be customized to your body’s needs.

The straps themselves are a medium width – substantial enough to provide support without digging in, but not so wide that they look utilitarian or can’t be hidden under sleeveless tops. They’re made of the same soft material as the body of the bra, with a slight amount of stretch that allows for comfortable movement.

The adjustment sliders are positioned at the back for easy access and stay securely in place once set. While the straps aren’t convertible for racerback wear in the standard design, Auden does offer separate J-hooks or strap converters that can be purchased to modify the bra for racerback tops.

One thoughtful detail is that the straps are positioned at an angle that works with most shoulder slopes, reducing the common problem of straps that constantly slip off narrower shoulders. For those with exceptionally narrow or sloped shoulders, adjusting the straps slightly tighter than normal usually resolves any slippage issues.

Wired vs. Wireless: The Supportive Structure

Let’s address the underwire question directly: the Auden Push Up Bra is primarily an underwire design. This is essential to its function as a true push-up bra, as the wire provides the structure needed to lift and shape breast tissue effectively.

The underwire is well-designed, following the natural curve under the breast without extending too far into the armpit area (a common complaint with many underwire bras). It’s encased in soft fabric with extra cushioning at the center front, where wires often cause discomfort.

For those who absolutely cannot tolerate underwire, Auden does offer wireless bralettes and lightly lined wireless bras in their regular collection. However, these don’t provide the same push-up effect as the underwired version. The nature of a true push-up bra almost always requires some form of structured support, typically underwire.

The good news is that many self-described “underwire haters” report that the Auden Push Up Bra changed their mind about wired bras. The proper encasing and positioning of the wire makes it much more comfortable than poorly designed alternatives, and the support benefits are undeniable.

How Does It Compare to Other Push-Up Bras?

To truly understand the value of the Auden Push Up Bra, it’s worth comparing it to both budget-friendly alternatives and more premium options.

Compared to other budget brands (those in the $15-25 range), the Auden consistently ranks higher in both comfort and durability. Many comparable bras at this price point use lower-quality materials that break down quickly, have uncomfortable scratchy lace, or feature inferior underwire that pokes through after minimal wear. The Auden stands out for matching the price of these options while delivering significantly better quality.

When compared to mid-range brands ($30-50), the differences become more subtle. Brands like Maidenform or Bali offer similar comfort levels and perhaps slightly better durability, but at twice the price or more. The question becomes whether the incremental improvement justifies the significant price increase, and for many wearers, the answer is no.

Against premium brands like Victoria’s Secret, Wacoal, or Natori ($50+), the Auden naturally cannot match every luxury feature. The lace isn’t quite as delicate, the hardware isn’t gold-toned, and the brand doesn’t carry the same prestige. However, in the fundamental functions of support, comfort, and enhancement, the Auden performs remarkably well against these pricier competitors.

The most telling comparison comes from customers who have tried both: numerous reviews mention switching from premium brands to Auden and being pleasantly surprised by how little they sacrificed in quality while saving significantly on price.

Perfect for Smaller Cup Sizes?

While the Auden Push Up Bra works well across its size range, it deserves special mention for how well it serves those with smaller cup sizes (A and B cups). Finding bras that enhance without looking obviously padded can be challenging in this size range, and the Auden strikes an excellent balance.

For A cups especially, the graduated padding provides natural-looking enhancement that can create the appearance of a fuller bust without the “obvious padding” look that many push-up bras create. The cups are shaped to work with your natural tissue rather than simply adding bulk in front.

The padding is distributed to lift from the bottom and bring tissue inward from the sides, creating natural-looking cleavage even for those with wider-set breast placement. This design approach is particularly flattering for smaller cup sizes, as it works with your natural shape rather than trying to create an entirely different silhouette.

Many petite wearers also appreciate that the straps and band are proportioned appropriately for smaller frames, without excess bulk or overly wide straps that can overwhelm a smaller chest.

Cleavage Enhancement: Natural or Dramatic?

Let’s talk about cleavage – often the primary reason people seek out push-up bras in the first place. The Auden Push Up Bra creates what I’d describe as “believable cleavage” rather than an obviously engineered effect.

The padding and underwire work together to lift breast tissue upward and inward, creating a natural meeting point at the center that enhances your décolletage without looking artificial. The effect is more pronounced for those with smaller cup sizes and more subtle for larger cup sizes, but visible enhancement is achieved across the size range.

Unlike some push-up bras that create a single “shelf” of cleavage with no natural separation, the Auden maintains a more realistic shape with subtle definition between the breasts. This looks far more natural under clothing and creates a flattering silhouette rather than an obviously padded appearance.

For special occasions where you want maximum cleavage, you can enhance the effect by adjusting the straps slightly tighter and positioning the breast tissue toward the center when putting on the bra. For everyday wear, the standard fit provides a flattering lift without being over-the-top.

Target Exclusive: The Auden Brand Story

As mentioned earlier, Auden is a Target exclusive brand, meaning you’ll only find these bras at Target stores or on Target.com. This exclusivity actually works in the consumer’s favor, as it allows Target to control the entire supply chain and offer higher quality at lower prices by eliminating middlemen.

The Auden line launched in 2019 as part of Target’s effort to revamp their in-house brands with higher quality standards and more inclusive sizing. The brand quickly gained popularity for offering stylish, comfortable intimates at accessible price points, with the push-up bra becoming one of their standout products.

Target frequently features Auden products in their weekly circular ads and seasonal promotions, making it easy to stock up during sales. If you join Target Circle (their free rewards program), you can often find additional percentage discounts on intimate apparel throughout the year.

The in-store shopping experience for Auden products is particularly well-designed, with fit guides, size charts, and sometimes even trained associates to help with selection. This level of service for a budget brand sets Auden apart from many comparable options.

Finding Your Perfect Size

Getting the right size is crucial for any bra, but particularly for push-up styles where fit impacts both comfort and the enhancement effect. Target provides detailed size guides for Auden bras both online and in stores, but here are some general tips for finding your perfect fit:

1. Measure yourself: Start with fresh measurements of your band size (ribcage just under your bust) and bust size (fullest part of your bust). Target’s website offers a detailed measuring guide.
2. Consider sister sizes: If you’re between sizes or finding that your usual size feels off, try a sister size. For example, if a 34C feels tight in the band but good in the cup, try a 36B.
3. Check the fit criteria: A properly fitting push-up bra should:
   • Have a band that stays horizontal around your body
   • Contain all breast tissue without spillage
   • Have underwire that follows your natural crease without digging in
   • Create lift without discomfort
4. Read the reviews: For specific Auden styles, customer reviews often mention if a particular color or design runs large or small.

Many Target stores have fitting rooms where you can try on bras, which is always preferable when possible. If ordering online, consider ordering multiple sizes to compare, taking advantage of Target’s convenient return policy.

Coordinating Your Look: Matching Sets

For those who prefer matching sets, Target offers coordinating panties designed to pair with the Auden Push Up Bra. These include thongs, cheekies, hipsters, and briefs in matching colors and complementary designs.

The matching panties typically range from $5-12, making a complete matching set still more affordable than just a bra from many premium brands. Like the bras, the panties are available in an inclusive size range (typically XS-XXL) and are designed with both appearance and comfort in mind.

While matching sets aren’t a necessity, they can add a confidence boost and a put-together feeling, even if no one else sees them. The psychological lift of wearing a complete matching set can be as significant as the physical lift of the push-up bra itself.

Target frequently offers mix-and-match promotions on Auden intimate apparel, such as “Buy 3, Get 1 Free” or “$5 off when you buy a bra and panty set,” making it even more affordable to build a coordinated collection.

Care Instructions: Maintaining Your Investment

Even though the Auden Push Up Bra is affordable, proper care will significantly extend its lifespan and keep it performing at its best. Here are the recommended care practices:

1. Hand washing is ideal: Use mild soap in cool water and gently agitate without twisting or wringing.
2. If machine washing: Use a mesh lingerie bag, select the delicate cycle, and use cold water with mild detergent.
3. Always air dry: Hang to dry or lay flat. Never put padded bras in the dryer, as heat breaks down the foam padding and elastics.
4. Rotate your bras: Try not to wear the same bra two days in a row. The elastics need time to recover their shape.
5. Store properly: Either stack molded cups inside each other or lay flat in a drawer. Don’t fold one cup into the other, as this can create permanent creases in the padding.
6. Watch for wear signs: If the band starts to stretch out, the underwire pokes through, or the padding loses shape, it’s time for a replacement.

With proper care, many wearers report their Auden Push Up Bras lasting a year or more of regular wear – impressive for a bra in this price range and comparable to the lifespan of much more expensive alternatives.

Final Thoughts: The Value Proposition

After exploring every aspect of the Auden Push Up Bra, the value proposition becomes clear: this is a rare product that truly delivers quality and performance beyond what its price point would suggest.

The combination of thoughtful design, quality materials, and affordable pricing makes the Auden Push Up Bra a standout option in the intimates market. It offers the lift and enhancement of premium push-up bras at a fraction of the cost, without the compromise in comfort that often plagues budget-friendly alternatives.

Is it absolutely perfect? No bra is. Those seeking the absolute pinnacle of luxury materials, those outside the available size range, or those with very specific fit needs might still prefer specialty or premium brands. But for the vast majority of women seeking a reliable, comfortable push-up bra for everyday wear, the Auden represents an excellent choice that won’t strain your budget.

Perhaps the most telling endorsement comes from the number of converts – women who tried the Auden Push Up Bra on a whim, possibly during a Target run for completely different items, and found themselves permanently switching from much more expensive brands.

In a world where quality often comes with a premium price tag, the Auden Push Up Bra stands as a refreshing exception – proving that you don’t need to sacrifice your comfort or your budget for a bra that makes you look and feel fantastic.