At Auden®, we believe that comfort and confidence come from within. That’s why we create intimate apparel and loungewear designed to fit and flatter every body. Our collections feature bras, underwear, sleepwear, and more made from exceptionally soft fabrics and available in an inclusive range of sizes.
Our Story
The Auden® brand was founded in 2017 with a simple but powerful mission: to design intimates and loungewear that make women feel beautiful, comfortable, and empowered. We wanted to shake up the intimate apparel industry by redefining what it means to be sexy and feminine.
Rather than unrealistic beauty standards, Auden® celebrates real women and the diversity of the female form. Our core values of inclusivity, comfort, and confidence are infused into every design we create.
Over the years, the Auden® assortment has continued to evolve while staying true to our founding vision. From our wirefree Everyday bras to our Cloud Knit modal pajamas, our collections offer women wear-all-day comfort with thoughtful style.
We know that when you feel comfortable in your own skin, you can take on anything. That’s why we’re committed to providing intimates that enhance – not restrict – your daily life.
Our Products
The Auden® line features three main categories:
Bras
Our bras are designed for comfort and lift without sacrificing support or beauty. Choose from wirefree everyday styles, demi cups, push ups, and more.
We use buttery-soft fabrics like modal and sustainably-sourced bamboo that feel amazing against your skin. Many of our bras also feature wide side panels and seamless edges to eliminate pinching, binding, or rubbing.
With sizes ranging from AA to H cup, every body can find their perfect Auden® bra.
Underwear
Say goodbye to uncomfortable underwear with our collection of panties made from breathable, lightweight fabrics. Options include bikini, hipster, boyshort, and thong fits so you can choose the right coverage for you.
Details like flatlock seams, tagless waistbands, and lined gussets ensure our underwear feels just as great as it looks. Like our bras, our panties come in XS-4XL so women of all shapes can experience total comfort.
Loungewear & Sleepwear
Slip into something truly special with Auden® pajamas, robes, and intimates. Our loungewear collections feature sumptuously-soft modal blends, stretch knits, and lace trims that hug your body gently.
Cloud Knit modal is one of our signature fabrics – made to keep you cozy from bedtime to breakfast. Our lace bralettes and chemises add a hint of romance to sleepy time.
With Auden® sleepwear, you’ll look forward to luxuriating in bed.
Our Commitments
Auden® is about more than just intimates – we strive to have a positive impact on women and the world. Here are some of the key ways we put our values into action:
Inclusivity
Auden® celebrates the diversity of women everywhere. We offer intimates in sizes ranging from AA cup to 46H cup and XS to 4XL so women of every body can feel sexy, feminine, and empowered.
Our models and social media campaigns showcase women of all ages, shapes, sizes, and backgrounds. We believe beauty comes in many forms!
Sustainability
We aim to make sustainable choices across our entire business. Many of our materials including modal, bamboo, and recycled nylon/spandex blends are eco-friendly and biodegradable.
We’ve also set ambitious goals around reducing water usage, energy consumption, and waste across our supply chain.
Ethics
All Auden® products are made according to ethical manufacturing standards. We partner with factories that provide fair wages, regulate work hours, prohibit child labor, and uphold workplace safety.
As part of Target’s responsible sourcing commitments, we trace our supply chain thoroughly to protect human rights.
Quality & Safety
Every product undergoes rigorous testing to ensure it meets top quality and safety guidelines. Our bras feature metal underwires with reinforced tips, stretchable straps, and hooks firmly anchored into the band.
For intimates that touch sensitive skin, we only use OEKO-TEX® certified dyes and fabrics accredited for their safety and sustainability.
Meet Our Team
Auden® was founded by apparel industry veterans passionate about designing intimates that make women look and feel amazing. Although our team has grown over the years, we’re still a “small but mighty” bunch – mostly female designers and merchants obsessed with reimagining the world of intimates.
Our talented team pours all of their creative energy, technical skills, and insight as women into crafting every Auden® bra, panty, and sleepwear piece. We couldn’t ask for a group more devoted to our mission of boosting women’s confidence!
Giving Back
In addition to designing intimates that empower women, Auden® is committed to giving back to our communities.
We partner with organizations like I Support the Girls to make regular donations of new bras, underwear, pads, tampons to women in need. Access to these basic necessities can make a big difference for homeless women, refugees, and those recovering from disasters.
Auden® also contributes both expertise and financial support towards breast cancer research and survivors organizations. We aim to do our part supporting women’s health and spreading awareness.
Shopping With Us
Ready to slip into Auden®? Here’s what you need to know:
- Auden® is exclusively available at Target stores across the United States and Target.com. Create looks you’ll love with our intimates, sleepwear, and loungewear.
- Find us in the Lingerie and Intimates department alongside other top brands. Our in-store displays make it easy to browse the entire Auden® assortment.
- Auden® intimates are affordably priced from $5 for panties to $22.99 for bras on average. You can easily mix and match or build a full collection!
- New arrivals launch every season offering fresh new takes on our core favorites. Be sure to check back regularly for updated colors, prints, and styles.
- Visit the Auden® boutiques on Target.com to conveniently shop the full line online. Enjoy free shipping and returns on all orders.
We can’t wait for you to experience the comfort, quality, and confidence of Auden® for yourself. Let us lift your spirits from the inside out!
